Before you dive headfirst into content creation with reckless abandon, you’ll need someone to manage your blog. That means investing in an SEO writing professional that’ll fill in any gaps in your content marketing strategy.

For agencies offering content management services, this typically means a holistic approach to managing your blog, including keyword research, planning (e.g. content posting frequency, topic organization, etc.), writing, publishing, and more. This means that the whole blogging process, from ideation to execution, can be handled by an agency.

At PAS, our content marketing strategy is built from the ground up to set your website and blog up for success. In a nutshell, it includes:

1. Using your website’s past and current data to identify data-driven content opportunities that can be taken advantage of immediately

2. Identifying even more content opportunities through keyword research and determining the best way to capitalize on these content opportunities (blog posts, pillar pages, lead magnets, etc.

3. Creating a content calendar to ensure a consistent posting schedule for blogs

4. Professional blog formatting and publishing that follows SEO best practices

5. Reporting that provides information on top-performing blog posts, as well as where actionable improvements can be made.